Robbie Craig is a well-known British singer-songwriter, famous for his role as the lead vocalist on the hit single "Deep" by East 17. Born in London in 1967, Craig was surrounded by music from a young age and began singing early on. After the departure of original member Brian Harvey, Craig joined East 17 as the new lead singer in 2014. His soulful vocals and dynamic stage presence had an immediate impact, breathing new life into the group's sound and propelling them back into the mainstream. "Deep" was a massive success for East 17, climbing to the top 5 on the UK singles chart and earning Craig rave reviews for his performance. Aside from his work with East 17, Craig has released several solo albums and collaborated with artists spanning various genres. He remains a respected figure in the UK music scene, regularly touring and performing.
Craig's velvety vocals played a pivotal role in shaping the sound of the band, which emerged as one of the most successful acts of the 1990s. Teaming up with Tony Mortimer, Brian Harvey, and John Hendy, Craig churned out a string of chart-topping hits like "House of Love," "Deep," and the timeless Christmas favorite "Stay Another Day." Apart from his contributions to East 17, Craig has embarked on a solo career and collaborated with various artists, showcasing his versatility and musical range. Through his impact on the music scene, Robbie Craig has made a lasting impression on British pop culture and continues to be revered by fans worldwide for his talent, dedication, and passion for music.